Pay-back, itemized.
Excuses, retired.
Costs in. Improvements in. Pay-back month and three-year ROI out. The math is conservative on purpose.
Cost in.
Truth out.
baseline · monthly
$
%
$
visitors
setup + ongoing
$
$
months
be conservative
%
%
%
For analytics · optional
Untitled
return profile.
Payback2.4mo
Monthly profit$27,000
Year 1 ROI296.9%
3-Year ROI1395.4%
Financial ledger
investment vs. returnItemAmountType
Implementation$50,000OUT
Setup period costs$15,000OUT
Monthly revenue lift+$32,000IN
Monthly operating cost−$5,000OUT
Total investment$65,000STRONG
Break-even timeline
month 0 → month 12M0M3M12
Break-even at month 3. Full payback in 2.4 months.
Conservative math, honest answers.
01
Use today's numbers
Last 90 days of revenue, traffic, conversion. Aspirational baselines lie.
02
Total cost, not 'investment'
Implementation + monthly run-rate × ramp time. Hidden costs always surface.
03
Halve the upside
Whatever you think the lift will be, halve it. Then halve again. Now you have a budget.
04
Read payback, not ROI
ROI flatters. Payback is the truth. If it's > 18 months, the project shouldn't ship.
WANT · A · SECOND · OPINION
We'll pressure-test your numbers.
Drexus pods build ROI cases for board approval — defensible, auditable, conservative. If your CFO needs convincing, this is the math we'd hand them.
FILED · — · DREXUS® TOOLBOX · ROI