Diagnose
Funnel ledger + hypothesis backlog.
- Full session-replay analysis
- Funnel-step quantification
- Hypothesis pre-registration
- Tooling setup (Statsig / Optimizely)
▸ DELIVERABLEFunnel ledger + pre-registered backlog
§ SOL · 02For ops & growth leads losing $ in the funnel
Stop leaking revenue.
Start compounding it.
A 30-day data-driven assault on your funnel. Heatmaps, session replay, microcopy surgery, and pre-registered A/B tests that turn visitors into revenue — measurably.
§ 01 — The ChallengeYour runway is burning
Your runway is burning
while your product isn't shipping.
Your ad spend is climbing. Your CAC is climbing. But your conversion rate has been flat for six months and you can't tell which of the 30 things you changed last quarter actually moved the needle. Welcome to the funnel-leak gravity well.
- 01Conversion rate unchanged despite more traffic!
- 02Form drop-off at the same step every month!
- 03Pricing page bounce rate above 70%!
- 04No pre-registered hypotheses, just vibes!
32%
is the median conversion lift our 47 engagements have produced. Not the best — the median. The work compounds quickly.
SOURCE · DREXUS INTERNAL ANALYTICS, 2024
What a real conversion sprint looks like.
✓WEEK 1
Funnel ledger.
Every step measured. Every drop-off named. Every hypothesis pre-registered with a sample size and a stop condition.
✓WEEK 2-3
Surgical changes.
Microcopy, form structure, payment flow, paywall. Code-level changes shipped behind feature flags.
✓WEEK 4
Honest readout.
Pre-registered analysis. Winners rolled out. Losers documented so you don't re-run them next year.
§ 02 — Our Approach
From kickoff to handoff.
Test
Ship four surgical changes.
- Microcopy & form-friction surgery
- Payment & checkout flow
- Performance & Core Web Vitals
- Conversion code shipped behind flags
▸ DELIVERABLEFour pre-registered tests in market
Roll out
Winners rolled out. Losers archived.
- Pre-registered analysis
- Confidence-interval readouts
- Winner staged rollouts
- Documented losses + decisions
▸ DELIVERABLELift report + 90-day roadmap
EVERY · FRIDAY · 17:00 CET
Weekly Friday Receipts.
No status meetings. No vague Slack updates. One signed document, every Friday, with everything you need to know.
✓What we shipped this week
✓What's in progress (with %)
✓What's next + decisions needed
✓Honest blockers
✓PR links + metric impact
✓Live demo links
§ 03 — Proven Results
Word from the fast lane.
Drexus shipped 4 changes in 30 days. Three were wins. Conversion is up 27% and we know exactly which lever drove which point.
We'd been running tests for a year with no real lift. Drexus fixed our measurement first, then fixed the funnel.
+32%
Median Conv Lift
47
Engagements Run
4.8×
ROI Multiple
31%
Test Win Rate
§ 04 — FAQ
Frequently asked questions.
Q.01
How do you handle low-traffic sites where A/B tests aren't statistically meaningful?
We use a mix of qualitative testing (5-second tests, moderated usability), pre-post analysis with controls, and Bayesian methods for low-volume tests. Sometimes the right answer is to fix it without an A/B test — and we'll say so.
Q.02
What if our developers can't ship test code quickly?
We can either embed our engineers (the Roadmap Unblock model) or use a no-code A/B testing platform for surface-level tests. For deep funnel work, code-level changes are unavoidable but we move fast and ship behind flags.
Q.03
Do you publish losing tests?
Yes. Every test, every result. Losses are written up and archived so we don't re-run them in 18 months when memory fades. Wins get rolled out staged with monitoring.
Q.04
What's the typical payback period?
Median payback across 47 engagements is under 60 days. The 75th percentile is 90 days. The slowest 10% of engagements typically have a measurement issue we have to fix before any test can produce reliable numbers.
Q.05
Can this turn into ongoing growth work?
Yes — most clients move into our Experimentation & Growth retainer after the initial sprint. Same pod, same cadence, just at a sustainable monthly rhythm.
30 · DAYS · TO · FIRST · WIN
One sprint.
Compounding lifts.
Start with our free Conversion Audit to see your top 12 prioritized fixes, or book a call to discuss the 30-day sprint directly.
AVG RESPONSE 2H · BUSINESS HOURS · CET