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DREXUS
ZRH · 07:26Request Proposal
§ T·05   Conversion AuditBUILD TBC-CVA-01RUNTIME LIVEv 1.1HomeToolsConversion AuditFILED ·

25 line items.
One punch list.

Tick what you have. We'll print the prioritised gap list — high-impact wins first, shipping costs of inaction below.

§ 01 — Inputs

Tick the boxes.
The receipt prints itself.

0/5 done
0/5 done
0/5 done
0/5 done
0/5 done
For analytics · optional
§ 02 — Receipt

Your funnel
punch list.

Score0%
High-prio gaps10
VerdictWEAK

Category breakdown

completion %
Landing Page
0%
Forms & Signup
0%
Copy & Messaging
0%
Trust & Credibility
0%
Checkout & Payment
0%

Quick wins

high-priority gaps
  • !Value prop clear within 5 seconds · 20-30% lift
  • !Single, prominent CTA above fold · 15-25% lift
  • !Mobile-optimized layout · Prevents 40% drop-off
  • !Page loads under 3s · 7%/sec delay
  • !Form fields minimised (<5) · 25% better completion

Growth opportunities

medium-priority gaps
  • Social proof visible · 10-15% lift
  • Inline error messages · 30% fewer abandons
  • Progress indicators on multi-step · 15-20% boost
  • Trust badges near form · 11% conversion lift
  • Microcopy guides each step · 20% friction down
§ 03Method

Compound 5% wins.

01

High-prio gaps first

20-30% conversion lift items that take a sprint to ship. Stop debating, start shipping.
02

A/B test what's contested

Stakeholder opinion ≠ truth. If the team disagrees, run the experiment.
03

Trust signals second

Once the funnel works mechanically, layer in social proof and risk-reduction.
04

Measure, iterate, ship

Five 5% wins compound to a 28% lift. The path is mechanical, not magical.
WANT · A · 90-DAY · CRO · SPRINT

We'll fix the funnel.

Drexus pods install conversion-rate-optimisation programs in 90 days — testing infrastructure, copy, and design system included. Bring the traffic; we'll bring the receipts.

Book a 30-min call
FILED · · DREXUS® TOOLBOX · CVA
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