DOMAIN · CHALLENGED·01
Checkout Optimization
Form-friction surgery, payment-method orchestration, address autocomplete.
§ IND · 0375+ stores · $2B+ GMV processed
Sub-second pages.
Conversion moats.
From Shopify Plus surgery to bespoke headless storefronts, we treat every millisecond and every checkout pixel as revenue at risk.
§ 01 — E-commerce Domain Nuances
Building E-commerce is different.
DOMAIN · CHALLENGED·02
Inventory & OMS
Multi-warehouse, multi-channel, real-time stock with predictable consistency.
DOMAIN · CHALLENGED·03
Personalization
Recommendation engines, segmentation, and AI-assisted merchandising.
DOMAIN · CHALLENGED·04
Fulfillment Integrations
ShipStation, EasyPost, 3PL APIs — automated label printing through tracking.
DOMAIN · CHALLENGED·05
Performance & Caching
Edge rendering, ISR, smart CDN — sub-second LCP on the longest tail of pages.
DOMAIN · CHALLENGED·06
Analytics & Attribution
Server-side tracking, post-cookie attribution, CAC unit economics.
§ 02 — Integration Stack
The tools we typically wire.
STACK
Storefront
Shopify PlusNext.js CommerceMedusaSaleor
STACK
Payments
StripeAdyenKlarnaApple Pay
STACK
Fulfillment
ShipStationEasyPostShipBobAfterShip
STACK
Marketing
KlaviyoPostscriptAttentiveSendlane
STACK
Analytics
GA4Triple WhaleNorthbeamHeap
STACK
PIM / DAM
AkeneoCloudinaryContentfulShopify Files
§ 03 — Risks & Mitigations
The predictable traps. The way out.
R·01
Risk
Cart abandonment
Mitigation
Microcopy, guest checkout, saved carts, recovery flows
R·02
Risk
Inventory drift
Mitigation
Single source of truth, event-sourced stock, retry queues
R·03
Risk
Payment failures
Mitigation
Smart retry logic, fallback PSPs, dunning flows
R·04
Risk
Slow LCP
Mitigation
Edge caching, image CDN, ISR + on-demand revalidation
§ 04 — E-commerce Receipts
Recent shipped work.
CASE · STUDY
Headless Migration
Migrated a $150M GMV brand from Shopify to headless Next.js commerce.
HeadlessPerformanceMigration
- ✓LCP 4.2s → 0.9s
- ✓+18% conversion
- ✓$22M incremental revenue
CASE · STUDY
Checkout Surgery
Reworked a B2B checkout that converted at 1.4%.
CROFormsB2B
- ✓1.4% → 4.7% CVR
- ✓30 days to ship
- ✓$8M annualised lift
CASE · STUDY
Multi-Country Rollout
Launched 6 country storefronts in 3 months on a unified platform.
InternationalizationOMSScale
- ✓6 storefronts
- ✓12 currencies
- ✓Single OMS
§ 05 — E-commerce · Testimonial
Word from a senior operator.
Drexus rewrote our checkout in a way the team can actually maintain. Conversion went up; engineer happiness did too.
READY · TO · BUILD · E-COMMERCE
Ship your next e-commerce milestone.
Whether you're pre-seed or post-IPO, we have the E-commerce expertise to accelerate your roadmap. Discovery call is free; we won't pitch — we'll listen.
AVG RESPONSE 2H · BUSINESS HOURS · CET