DELIVERABLED·01
North-Star Definition
The single metric that, if it grows, the business grows.
§ SVC · 022–4 weeks · senior PM + designer + architect
From vision to a roadmap
engineers can ship.
Translate ambitious ideas into a sequenced, evidence-backed product roadmap. Not a consulting deck — a working plan with effort estimates, north-star metrics, and the next 90 days of work scoped to the day.
§ 01 — Overview
What we actually deliver.
Product strategy without execution is theatre. We embed a senior PM, a designer, and a systems architect for two-to-four weeks, working alongside your team to produce a product strategy that ships — not one that lives in a Notion graveyard.
You leave with a defined north-star, a prioritized backlog, a 90-day shipping plan, and the experiment cadence to keep it honest.
§ STACK
NotionLinearFigJamMixpanelAmplitudeStatsig
§ 02 — Deliverables
Six concrete outputs.
DELIVERABLED·02
Jobs-to-be-Done Map
Customer jobs, current solutions, and unmet needs.
DELIVERABLED·03
Roadmap
Sequenced epics with effort estimates and dependencies.
DELIVERABLED·04
Experiment Backlog
Hypothesis-driven test list with success criteria.
DELIVERABLED·05
Activation Funnel
End-to-end funnel with current and target conversion rates.
DELIVERABLED·06
OKR Plan
Quarterly objectives wired to the roadmap.
§ 03 — Timeline
From kickoff to handoff.
PHASE 01
WEEK 1
Diagnostic
- Stakeholder interviews
- User research synthesis
- Funnel and metrics audit
- Competitive teardown
PHASE 02
WEEK 2
Strategy
- JTBD workshop
- North-star definition
- Roadmap construction
- Sequencing & estimates
PHASE 03
WEEK 3
Plan
- 90-day shipping plan
- Experiment backlog
- OKRs
- Team alignment
PHASE 04
WEEK 4
Handoff
- Stakeholder readout
- Documentation
- Sprint-zero kickoff
- Optional ongoing coach
§ 04 — Artifacts
What you walk away with.
ARTIFACTA·01
Strategy Brief
10-page strategy doc — north-star, priorities, sequencing.
ARTIFACTA·02
Roadmap
Linear-ready quarterly roadmap with estimates.
ARTIFACTA·03
Experiment Backlog
Hypothesis-driven test list with KPIs.
ARTIFACTA·04
OKR Plan
Quarterly OKRs with measurement plan.
READY · TO · START · PRODUCT STRATEGY
Kick off Monday.
Most Product Strategy engagements start with a 30-minute discovery call. We'll scope the work, agree the receipt cadence, and get a contract to you in 24 hours.
AVG RESPONSE 2H · BUSINESS HOURS · CET