DELIVERABLED·01
Account Setup
Conversion tracking, server-side, attribution.
§ SVC · 12Ongoing · paid acquisition that converts
Paid that actually
pays back.
Senior performance operators across Google, Meta, LinkedIn, and TikTok. We treat your budget like our budget — small bets, ruthless attribution, weekly published learnings.
§ 01 — Overview
What we actually deliver.
A senior paid-media pod that runs your Google, Meta, LinkedIn, and TikTok accounts with the same care a founder runs them. Creative testing, landing-page optimization, and weekly published readouts — winners and losers.
Post-cookie attribution baked in (server-side, MMM, lift studies) so you know what actually worked.
§ STACK
Google AdsMeta AdsLinkedInTikTokTriple WhaleNorthbeam
§ 02 — Deliverables
Six concrete outputs.
DELIVERABLED·02
Creative Library
Hooks, angles, formats — tested weekly.
DELIVERABLED·03
Landing Pages
Conversion-optimized LPs per audience.
DELIVERABLED·04
Bidding Strategy
Budget allocation, bidding, and pacing.
DELIVERABLED·05
Weekly Readouts
What worked, what didn't, what's next.
DELIVERABLED·06
Quarterly Review
Attribution audit and budget allocation.
§ 03 — Timeline
From kickoff to handoff.
PHASE 01
WEEK 1
Audit
- Account audit
- Tracking review
- Competitive teardown
- Hypothesis backlog
PHASE 02
WEEKS 2–3
Foundation
- Server-side tracking
- Creative refresh
- Landing pages
- Bidding setup
PHASE 03
WEEK 4+
Cadence
- Weekly tests
- Daily monitoring
- Friday readouts
- Monthly reviews
PHASE 04
QUARTERLY
Strategy
- MMM / lift studies
- Budget reallocation
- Channel expansion
- Annual planning
§ 04 — Artifacts
What you walk away with.
ARTIFACTA·01
Live Accounts
Optimized, well-structured accounts.
ARTIFACTA·02
Weekly Readouts
Documented decisions and tests.
ARTIFACTA·03
Creative Library
Versioned creative assets and learnings.
ARTIFACTA·04
Attribution Reports
Quarterly MMM / lift studies.
READY · TO · START · PERFORMANCE MARKETING
Kick off Monday.
Most Performance Marketing engagements start with a 30-minute discovery call. We'll scope the work, agree the receipt cadence, and get a contract to you in 24 hours.
AVG RESPONSE 2H · BUSINESS HOURS · CET